HEGARTY ON ADVERTISING

Name: HEGARTY ON ADVERTISING
Brand: THAMES AND HUDSON
SKU: ojihFM
Price: 2970 RSD
Availability: InStock

Kategorija: Knjižara i zabava > Knjige - žanrovi

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THAMES AND HUDSON

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2.970 РСД

Knjiga 'Hegarty on Advertising' od izdavača Thames & Hudson istražuje svet oglašavanja kroz prizmu umetnosti, od njujorškog grafiti iz 70-ih do interaktivnih instalacija i velikih murala. Delo pruža dubok uvid u kreativne procese i vizuelni identitet koji oblikuju savremenu reklamu. Idealna je za ljubitelje dizajna, umetnosti i marketinga koji žele da razumeju povezanost između umetnosti i komercijalnog uspeha.

In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.