Ova knjiga predstavlja zbirku radova nekih od najtalentovanijih agencija iz Japana, fokusirajući se na reklame za alkohol i duvanske proizvode. Idealna je za ljubitelje dizajna, umetnosti i japanske kulture koji žele da istraže kreativnost u ovoj specifičnoj oblasti oglašavanja.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.