LOGO BEGINNINGS LOGO MODERNISM 45

Name: LOGO BEGINNINGS LOGO MODERNISM 45
Brand: TASCHEN
SKU: ocifiV
Price: 4399 RSD
Availability: InStock

Kategorija: Knjižara i zabava > Knjige - žanrovi

Brend: TASCHEN
TASCHEN

Shop: knjizare-vulkan.rs

4.399 РСД

Knjiga 'Logo Beginnings: Logo Modernism' istražuje evoluciju grafičkog dizajna, od novojorškog grafiti umetnosti iz 70-ih do interaktivnih instalacija i velikih murala. Ovo izdanje je idealno za dizajnere, umetnike i sve ljubitelje vizuelne kulture koji žele da prate razvoj modernog logotipa i street arta.

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago. Bringing together two previous volumes—Logo Beginnings and Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers.